mercoledì 5 settembre 2007
ego[n]'s website and the barber paradox
Designing a website about one's own work is a difficult thing.
It implies asking ourselves fundamental questions about our work and goals. A slightly philosophical thing: "what do we do exactly? and why?".
Doing a personal website is an easy thing when one's in design school, but it becomes a nasty task for a professional studio or agency. It has maybe to do with Bertrand Russell and his barber paradox: "who shaves the barber, if he shaves all and only those men who do not shave themselves?" (or, in other words: "who does websites for the people who do websites for those who aren't able to do them by themselves?")...
All this to say that realizing ego[n] website has not been an easy task. We tried many solutions, before being hit by the possibilities of a new Flash rendering engine: Papervision3d. It's an amazing piece of software, and allowed us to show exactly how the various format issues of ego[n] relate to the packaging. Although many visualizations done with Papervision 3d are more photorealistic in effect, we liked it instead for its abstract possibilities. Although we needed a complete website to promote the magazine, we still consider this as a work in progress and we plan to add more features and flash experiments in the future.